We all know that Google is king. After all, we don’t search for something online. We “Google” it. And more and more people are Googling – for products, services and information. AdWords is an extremely effective method of advertising for this reason. But that costs money, unfortunately! It’s far more profitable to appear on page one in organic search engine results.

15. Organise your helpers on the day. Make sure people know what they are supposed to do on the day to make the day run smoothly and remember to thank them afterwards, as you might need them again to help.

Sending a cover letter along with the resume is an important rule of resume distribution. If you follow this then you can surely look forward to get a number of calls from the employers. You should always try your best to make your search interesting. Online resume distribution has become very popular these days.

AUTHENTICITY – This final tip is truly the driving force behind the previous eight tips suggested. Whether it’s these eight, or twenty other ideas that you decide to move forward with, none of them will be effective if you aren’t coming from a place of sincerity.

By all means have artistic experiments and have a go at the odd mad idea – you’ll never know if you don’t try it. And if you get conflicting results be sure to really check on the volumes of leaflets delivered – I’m afraid that all to often it wasn’t your design that was sending the stats up and down but the industry of the leaflet distribution staff.

PRESS RELEASES – Grab media attention with a well-written press release. In general, press releases should tell Who, What, When, Where, Why and How. The angle should be unique and it should not be one big sales pitch – keep it newsworthy. Just think about why it is important for people to know about your product, service or event.

This is simply a way to get the best response rate from your leaflet. Just remember your leaflet is to provide immediate impact and let the reader decide in those few crucial seconds if they will retain the leaflet or simply throw it away.

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