You will want to get the best from your email list so will, no doubt, read articles on how spam affects delivery rates in email marketing. They will tell you what you should not include in an email. Most of it will be spot on and one would assume that you would not dream of including whole sentences or even words in all caps and would avoid distributing exclamation marks as if they were scattered from a pepper grinder over pasta. As much as it seems to grate with many, the word gender is significantly safer to use that the alternative.
Everything in your campaign should be consistent in building what your business values are. There should be a defined look and tone that customers will identify when you start emailing them. It is important that you establish your name as a trustworthy partner and give them what they require . Keep them updated with everything that is useful to them. Give them relevant information that they can relate to. Deliver these with professionalism and personal touches and you will have gained a healthy following.
Seeking Popularity instead of Targeted Leads – My point here is that the number of Facebook Fans (popularity) is not necessarily indicative of entrepreneurial success. Some entrepreneurs believe that getting 5,000 or more FB fans or “Likes” is the key to making a huge profit in sales. What they don’t know is, it is far better to have maybe 300 targeted prospects that are truly interested in your products and services than to have 5,000 friends on your Facebook Fan Page who could care less about your brand or what you have to offer.
Is there a flat rate, say, for monthly or yearly use? Is the price depended upon the number of subscribers in your list? Are you able to create a plan that works for your bottom line?
Use the example of mobile phone carriers: many customers are shocked when they open their bills because of all the hidden charges. The best email marketing software companies lay out all of the costs upfront rather than playing hide-in-seek.
Following on from Aim, consider slightly different content for your different customers. Those who have just bought a specific product might well respond better to advice on a certain lifestyle to go with their purchase.
Getting permission is necessary because if somebody opt in for an email about a product it is because he has plans to buy it, may not be now but in future whereas a random person may not be even interested in that product. By emailing the opted in person you are encouraging him to buy your product which will end up in sales whereas in the latter case the person is not even interested in it, so mailing him will only waste your time and resources.
Getting subscribers to your email lists isn’t the be all and end all of email marketing. A dormant subscriber is of no use to anyone. It takes little effort to target them and to give yourself a chance of turning them active.